A couple of months ago, the people at Smashing Magazine, a well known and respected design blog, published this book about web design. The covers a wide range of topics in modern web design from user
The importance of a logo for branding and brand communication is unanimous. People are exposed to way too many concepts and ideas on a daily basis to remember them all. However, only the most attract
A logo is the most basic element of branding and brand recognition of an individual, product or service. A logo is designed as soon as the business is established and remains till the end of the day
Branding is the process of creating an association between a symbol/object/emotion/perception and a product/company with the goal of driving loyalty and creating differentiation. For example, through
Visual communication plays an important role in branding and brand communication. The most effective element of your brand’s visual communication is the logo. Your company’s logo alongwith other visu
Either you are working as a freelancer or running a design agency, you will have to deal with a colorful variation of clientele. It highly depends on your luck and your dealing that which one (or mor
This article will focus on the history of the Marvel X-Men Franchise, and how the video games produced either helped or hurt the brand.
A brand takes a long time to establish and it’s made up of several different complex layers. It may take years to watch a brand catch on fire, or it may seem to happen over night. We all cross our fi